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E-Business to the Power of 12: The Principles of .Competition
 
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E-Business to the Power of 12: The Principles of .Competition (Paperback)

by Thomas Power (Author), Mike Weber (Author), Bryan Boswell (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)
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Product details

  • Paperback: 350 pages
  • Publisher: ft com (19 Dec 2000)
  • Language English
  • ISBN-10: 0273650211
  • ISBN-13: 978-0273650218
  • Product Dimensions: 21 x 17 x 2.6 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,261,964 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Product Description

The Principles of .competition

"The changes wrought by the digital revolution already reach far. On a more fundamental level the information revolution is forcing companies to reconsider all aspects of their activities. People at all levels are finding that their working lives are changing drastically." FT, 1 October

Ignoring the net could cost the life of your company. The distinction between e and business is blurring posthaste. Soon the majority of business will be e-business, and any forward looking professional needs to know how the market is shaping up and how it can be and is being exploited. No longer simply the domain of IT departments, e-commerce has gone mainstream. And there is a gold rush on to capitalise on it.

Yet this gold rush is countered by a fear of the unknown and a lack of experience. Professionals need this vast arena to be broken down and distilled into the business as opposed to technolgical language.

The 12 Ecommandments delivers an exploration guide. It simplifies e-commerce into a manageable 12-step business process. A 12-step business process that will become as fundamental as the four P's of marketing. A 12-step business process that will turn e-visions into realities.

The 12 Principles
  • The first principle: Learning
  • The second principle: Planning business strategy
  • The third principle: Evaluation of system software
  • The fourth principle: Networking infrastructure
  • The fifth principle: Security
  • The sixth principle: Payment
  • The seventh principle: Buying
  • The eighth principle: Supplier portals
  • The ninth principle: Inventory and logistics
  • The tenth principle: The internet as ideal selling mechanism
  • The eleventh principle: Customer portals
  • The twelfth principle: Personalization

 



From the Author
A Year's Work
George Jerjian and I travelled far and wide to conduct these 48 interviews, 4 in each of the 12 Principles of E-Business. It was worth it, we found what you need to do E-Business. Onward.

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5.0 out of 5 stars E-Business is NOT easy, but it CAN be made simple., 26 Jan 2001
By A Customer
E-Business to the Power of 12: The Principles of. dotCompetition is a breakthrough! For a long time we've had the 4P's of marketing; now we have the 12 P's of E-Business.

In order to really understand and effectively manage anything, such as an electronic business, you must have a 'unified' model that everyone understands and is able to manage respectively. In other words, the business itself needs to be viewable in 'context' so that you can gauge where you stand at any given time and make smart management decisions accordingly. In this fast paced, totally accountable world of electronic business, this is the core to success.

Many companies today, tend to engage in e-business projects; ventures or transformation long before a unified business model and a context for both development and management is established. Many important steps such as learning, planning, and thorough strategy analysis are either skipped or rushed prior to execution; steps that will ultimately maintain alignment between business development, operations, management and marketing in an electronic environment. As a result, electronic enterprises, in particular, due to typically rapid evolution, pay a price for a long time to come trying to manage what becomes unmanageable.

Large and small enterprises alike are also sold e-business solutions prematurely, as "the" answer to their problems and often from vendors ill-equipped to best handle the job within the "context" of the e-business management strategy; something many enterprises simply do not have.

At a time when there is dependency on a host of outsourced companies to operate aspects of your business outside of core competencies, and assuming it's a solid business to be in the first place; ensuring that certain principles and phases of development are adhered to is vital to long term success.

Thomas Power, co founder of Ecademy.com, after thousands of interviews with Internet luminaries such as Dell, Gates, Bezos and Ballmer, successful e-business operators and the like, can help "power" your business with "E-Business to the Power of 12: The Principles of. dotCompetition. Not only are these principles powerful, they are also organized in such a way that they operate as a 'platform', on which you can develop an e-business management strategy and better streamline business development, operations, management and marketing in an electronic environment. You will now know where you stand, what many of your issues are and how to proceed.

Once you've read the book, you can interact with Thomas Power and co, along with e-professionals in major markets around the world at Ecademy. Learn, network and develop your e-business within the context of this principle-centered platform. Ecademy.com is the place to be if you're involved with electronic business.

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5.0 out of 5 stars If you want to know where the eworld is taking us..., 2 Jan 2001
By A Customer
We don't all have the time to interview the leading thinkers and business people of our time.. Thomas Power's books capture the latest / future trends straight from the horses mouth.
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