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Creativity & Innovation
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Yale Prof's Creativity Book. Learn The Path to Creativity & Innovation
Product Description
Product Description
A roadmap from here to there when you don't know where there is.
Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.
Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
From the Back Cover
"In the era of the global market, when profound economic shifts are taking place and the intensity of competition is increasing in every trading sector, traditional management thinking becomes redundant. Many managers find themselves facing a business journey into the unknown, with few navigational aids for guidance. Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind." Sir Colin Marshall, Chairman, British Airways "At last, creativity techniques that can be utilised within normal business processes. Business is fast, furious, frenetic and focused. Creativity can make it fun as well" Mark Ralf, Director and SVP Purchasing, SmithKline Beecham Innovation and differentiation are the most important drivers of competitive advantage. Creativity isn't important to managers of the future; it's essential. --This text refers to an out of print or unavailable edition of this title.
See all Product Description
A roadmap from here to there when you don't know where there is.
Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.
Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
From the Back Cover
"In the era of the global market, when profound economic shifts are taking place and the intensity of competition is increasing in every trading sector, traditional management thinking becomes redundant. Many managers find themselves facing a business journey into the unknown, with few navigational aids for guidance. Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind." Sir Colin Marshall, Chairman, British Airways "At last, creativity techniques that can be utilised within normal business processes. Business is fast, furious, frenetic and focused. Creativity can make it fun as well" Mark Ralf, Director and SVP Purchasing, SmithKline Beecham Innovation and differentiation are the most important drivers of competitive advantage. Creativity isn't important to managers of the future; it's essential. --This text refers to an out of print or unavailable edition of this title.
See all Product Description
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