Book Description
A roadmap from here to there when you don't know where there is.
Creativity isn't simply important to the manager of the future; it's essential.
Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.
Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
Synopsis
A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. "Imagination Engineering "offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
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