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Mastering Entrepreneurship: Complete MBA Companion in Entrepreneurship (Paperback)

by Prof Sue Birley (Author), Prof Daniel Muzyka (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: £35.00
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Product details

  • Paperback: 432 pages
  • Publisher: Financial Times/ Prentice Hall (27 Jun 2000)
  • Language English
  • ISBN-10: 0273649280
  • ISBN-13: 978-0273649281
  • Product Dimensions: 24.4 x 18.8 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 318,509 in Books (See Bestsellers in Books)

    Popular in this category:

    #75 in  Books > Business, Finance & Law > Reference & Education > MBA

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Product Description

Product Description

Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures the mood, explaining and detailing what has, is and will happen in a new section devoted to e-business start-ups.  Mastering Entrepreneurship is written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers. Covering entrepreneurship in its fullest sense, from starting up to managing growth, from conception creation to capturing value.


About the Author

Professor Daniel F Muzyka is Dean of the Department of Commerce and Business Administration at the University of British Columbia, Canada.
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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12 of 14 people found the following review helpful:
5.0 out of 5 stars Excellent primer on entrepreneurship for Europeans, 14 May 2001
By Marque Pierre Sondergaard "World's Best Textu... (Liverpool, United Kingdom) - See all my reviews
(REAL NAME)   
Sue Birley (Imperial School of Management) and Daniel Muzyka (then INSEAD) do a fine job guiding the reader through the many and complex issues relevant to an entrepreneur.

Like I said, many are the areas that need to be considered by both the budding and long time entrepreneur. Most of them are covered in this antology, although none of course in great depth.

The book is very usefull none the less, and I particularly respect it for also trying to uncover the mentality of an entrepreneur, and for not subscribing to the view that you find in many American volumes on entrepreneurship; the single minded focus on raising capital, and then everything else will be fine, once that is done.

If you need a book to bounce an idea off, or if you are considering an entrepreneurial career, this book can help you estimate the costs and risks.

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