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What is the value of your company's knowledge?
Successful companies have gone soft; from tangible to intangible they're now weightless. But most managers still focus on tangible assets. Are you managing and measuring the right things?
The drivers of tomorrow's wealth are brands, networks, knowledge, competencies, corporate culture, and leadership. You can't touch them, but these are the new critical assets - the weightless keys to your future wealth. The value of most of them is missing from the balance sheet. On average the market capitalization of companies quoted on the New York Stock Exchange is 2.5 times their book value.
Weightless Wealth provides you with the practical tools to identify, assess and value these intangible assets, and helps you to leverage them to their full potential, creating a high-growth, high-performance company.
Think about your company's most critical asset. Can you drop it on your foot? Would it hurt? Then you're probably
