Managing the Global Enterprise: Competing in the Information Age (Paperback)

Product Description
This exciting new book examines the management of the new global enterprise. It aims to help managers with decisions associated with making their company into a global player and focuses specifically on integrating other aspects of the global enterprise such as marketing, organisational design, technology and operations.For undergraduate and postgraduate courses in managing the global enterprise, international management, international business, international business strategy, globalisation and international management in departments of business.

From the Back Cover
Most books which claim to deal with global business often really deal with something else, such as the multi-national company, or international business as it is traditionally taught, with very little focus on globalisation. Reflecting the growing interest in this subject, Managing the Global Enterprise is one of the very few books devoted to identifying the phenomenon of globalisation as it relates to managers and the management of the global enterprise- what it is and is not; its driving forces; how it is organised and marketed; its unique capabilities; and the direction the global enterprise is taking.
The unique feature of the book is its focus on rivalry and the notion that advances in IT have transformed traditional international competition into a quite different form of competitive behaviour.
Key features of Managing the Global Enterprise
* Shows how to develop global competencies to enable companies to build competitive advantage.
* Describes the strategic games played by global rivals and their impact on investment decisions.
* Looks at the role of headquarters and other coordinating mechanisms, providing guidance on organisation for global operations.
* Sets out methods for the development of global products and shows how to avoid the pitfalls of the 'single world market' philosophy.
* Provides guidelines for the development of a scorecard for the global company so it can assess its performance.
* Material is anchored in a real-life context by integrating case examples and references to well-known companies.
This book is suitable for use on advanced undergraduate and postgraduate courses in international management, international business, international business strategy, and globalisation; for use by participants in executive management courses; and the general business reader.
James C. Leontiades is Director of the Cyprus International Institute of Management. He was formerly a faculty member of the Wharton School of Finance and the Manchester Business School.

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