Breakthrough Inc.: High Growth Strategies for Entrepreneurial Organisation (Hardcover)

The question is just how do you go about achieving it? That is the question answered in minute detail by Breakthrough Inc. Where many books on the subject tend to lapse into empty exhortation, Breakthrough Inctakes the reader firmly by the hand and explains step by step exactly how you achieve massive growth. It shows you how to define your market and mission, how to set objectives, how to develop your plan, what tools to use, how to approach issues of money and resources and how to tell whether you have achieved what you set out to do.

Authors Herb Rubenstein and Tony Grundy make an unlikely but successful pairing. Rubenstein is American and head of Washington-based consulting firm Growth Strategies. Grundy is English, a Cambridge-educated lecturer in Organisational Behaviour at Cranfield, with a penchant for the new age disciplines such as "Reiki" and "Seichem"--mystic healing. The strength of the book lies in its step by step approach and rigorous explanation of every one of those steps. For instance, why do you have to have growth? " ... the purpose of market expansion is not just to grow a little or even to grow steadily but to grow to the level where your organisation can achieve significance in the market place, can achieve a critical mass in the market place, can achieve sustainability and a level of authority", they write.

This is an excellent and thoughtful tome for anyone in any organisation who is interested in growth. Not just businessmen, but those in charities, educational establishments, clubs, mutual societies and even PTAs.--Alex Benady

Book Jacket
In an age where more information is available to more people than ever before, it will be your ability to develop and implement business strategies that will determine whether your organisation achieves and sustains high growth. You need to create and sustain the most productive decision making and implementation environment possible. Breakthrough Inc is packed with case studies, exercises, action agendas and self-assessment tools which can be used by individuals or groups to bring strategic thinking to organisations of all sizes.

Breakthrough Inc both explores and advises on various routes to high growth and the best tactics to utilise, whether they be: strategies for organic development or for acquisition; strategies for value management or for cost management; or strategies for international expansion or for home market share retrenchment.

Reviews

"I only wish I had a copy of this book as I was growing my first company five years ago. Whether you are an entrepreneur or work for a non-profit, government agency or a division of a Fortune 100 enterprise, the essence of this book provides the education, resources and tools of management you need in the new world of business." --Chris Heuer, Chief, E- Business, United States Mint.

"This book is a valuable handbook of management methodologies, organised through the lens of strategic growth, to be kept at your side as you're planning your business." --Barbara B. Lawton, PhD,. V.P. Business & Quality Processes, StorageTek Corporation.

"Hemingway said that one must go to the bullfight to truly understand it. When you read their thoughts about organisational change and strategic planning, you know Rubenstein and Grundy have been to the bullfight." --JoyLynn H. Reed, PhD., President, MacDermott & Reed, Inc., Texas.

"I found this book extremely useful for any leader or manager dealing directly with growth strategies." -- Jaime Jean-Francois, President, Value Chain Management, Inc., Panama.

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