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Making the Most of Your Corporate Brand (FT Management Briefings)
 
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Making the Most of Your Corporate Brand (FT Management Briefings) (Paperback)

by Nicholas. Ind (Author)
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Product Description

Product Description

Developing a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most effective brands are those built on strong and deeply held values, requiring self-knowledge, market understanding and leadership.

Written by Nicholas Ind, this authoritative and practical briefing outlines the steps you need to take from defining your brand through to on-going management.

Contents include:

  • The mystery of corporate branding
  • Building trust
  • Analysing the corporate brand
  • Relationships and the corporate brand
  • Managing the corporate brand

Plus case studies on:

  • Corporate branding
  • Communications research