Developing a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most effective brands are those built on strong and deeply held values, requiring self-knowledge, market understanding and leadership.

Written by Nicholas Ind, this authoritative and practical briefing outlines the steps you need to take from defining your brand through to on-going management.

Contents include:

The mystery of corporate branding
Building trust
Analysing the corporate brand
Relationships and the corporate brand
Managing the corporate brand

Plus case studies on:

Corporate branding
Communications research

About the Author

Nicolas Ind

started ind.associates two years ago to offer clients corporate communications and branding consultancy. Previously he was Research and Planning Director of the Jenkins Group. Nicholas is the author of four books: The Corporate Image, Great Advertising Campaigns, Terence Conran and most recently The Corporate Brand.

He is a Director of the Design Business Association and was a founder of the International Corporate Identity Group.

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