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The book examines a variety of ethical concerns and their long-term importance. Hancock argues that if we do not adopt an ethical approach "we may be securing our excessive comfort today by pillaging the very staples of life from future generations." Sounds heavy? Yes, but the overriding message is simple, "there is nothing wrong with profit as long as it is decently obtained." And he shows that by doing some relatively basic groundwork, anyone can become an ethical investor. Hancock assists in this process by including an excellent table to help you to prioritise your concerns. Having established these, you can match your ethical profile to the appropriate investment fund. The task of the fund managers is not so straightforward. He shows that they often face dilemmas; deciding which companies fit the ethical bill can be tricky.
The extremely well-structured and logical approach of the book makes it an ideal starting-point for those who are keen to invest in a socially accountable manner. With a comprehensive directory of ethical fund managers and financial advisers, you can get ethically investing straight away! --Neelam Dongha
Ethical investments are proving time and again to be not only the socially responsable choice but also the financially sound one.
The Ethical Investor is the perfect introduction for those wishing to make considered decisions about their present and future investments.
It offers practical guidance on how to find funds which match the individual social or ecological concerns of the investor. It also equips the reader with the tools necessary to reap greater financial rewards on their investments, whilst also making a posistive contribution to the world around them.
Based on in-depth research of the criteria, strategies and finance policies of specialists in ethical investment, John Hancock leads the way to becoming an ethical investor with a clear conscience as well as a high return.
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