Review
"...it is not sufficient to prepare your corporation for the global age by adjusting your organizational structure, your strategic skills and operational know-how, but that a change has to take place in the culture of your company, in the minds of your managers." – Dr Henri B. Meier, Member, Executive Committee, F. Hoffmann-La Roche Ltd "This is not a flash-in-the-pan academic analysis, looking for the fast buck - this is history, reality, process, imagination and the future. I have worked with Jeannet, he's a class act, so is this book - this is the definitive article." – Scott Davidson, Chief Executive Officer, ICI Acrylics "Jean-Pierre Jeannet's book brings clarity to the development of global strategies." – Matti Alahuhta, President, Nokia Mobile Phones
"The global mindset is essential today. This book offers the first delineation of what this means, and it does so in a powerful, convincing manner, with plenty of examples and practical theories to build on." – Dr. Peter Lorange, President, IMD "Jean Pierre Jeannet's insights to capturing competitive advantage through globalization are brilliant." – Ed Kangas, Chairman, CEO Deloitte Touche Tohmatsu
Product Description
When companies change, so must their managers
During the past decade, significant changes have affected the world economy and international business, forcing companies to adapt to a new world, that of the global economy. Though the issue of globalization has been with us for some time and much has been written about global companies, far less has been said about the managers who have to make global firms work.
Managing with a Global Mindset closes this gap. Globalization demands a need for a totally new managerial mindset - the global mindset. Jeannet's book, the first of its kind, provides the skill sets required to develop and master a global mindset. It takes a detailed look at the concept and contrasts it with other types of mindsets (domestic, international, multinational, regional). It delivers the knowledge to harness such competencies: from defining the mindset, through to delivering the analytic, strategic and personal skills required and to developing future managers of this ilk in companies of all sizes.
Managing with a Global Mindset challenges the international management community, confronting it with innovative managerial concepts and research, developed, and invented, for the single purpose of assuring the competitive success of companies in the age of globalization.
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