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Essential Marketing Sourcebook (Essential Business Sourcebooks)
 
 
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Essential Marketing Sourcebook (Essential Business Sourcebooks) (Paperback)

by Ros Jay (Author), David. Jay (Author)
5.0 out of 5 stars See all reviews (1 customer review)
RRP: £21.99
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Product details

  • Paperback: 356 pages
  • Publisher: Financial Times/ Prentice Hall; 2 edition (25 Mar 1998)
  • Language English
  • ISBN-10: 027363108X
  • ISBN-13: 978-0273631088
  • Product Dimensions: 21.6 x 14.6 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,756,938 in Books (See Bestsellers in Books)

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Product Description

Product Description

Did you know:

  • Most ads are read for 2-3 seconds
  • 60% of communication relies on body language
  • 73% of people say no 5 times before they place an order!!!

There is only one place for researchers, project teams, marketers, development specialists and managers to find reliable up-to-date marketing data in one source: The Essential Marketing Sourcebook.

This new edition has been completely updated and expanded to include advice and tips from the gurus and the key industry associations. It provides generic, not industry specific information, which will apply to you, whatever business you are in. Contributors include: direct mail information service, association of British Chambers of Commerce, BT, Henley Centre for Forecasting, CIM, IDM, National Consumer Council, NatWest, Office of Fair Trading and more

Author :

Ros Jay is a professional writer whose previous bestselling titles include: Effective Presentation and How to Write Reports & Proposals That Get Results.

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1 of 2 people found the following review helpful:
5.0 out of 5 stars Excellent resource for marketing information, 25 April 2000
By A Customer
Did you know that most adverts are only read for 2 - 3 seconds? So what can you do about it? Well, this and loads of other statistics and ideas are packed into this book. A must for survey readers...
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