Product Description
In a rapidly changing marketplace, with new challenges emerging all the time, it can be hard to establish a sensible strategy. There may not be an obvious route forward, but to stay still would be suicide. DisOrganization provides a guide to recreating your organization creatively, using specific techniques and skills to give the company a new sense of direction and purpose.
Carefully constructed into 5 sections, which mirror classical strategic management models, it includes action programmes to realise the benefits of DisOrganization and helps you to use creativity to face the challenges and win.
Authors :
Brian Clegg left the corporate world after 17 years and became a freelance computer journalist, novelist, writer and consultant on creativity and human/computer interface.
Paul Birch is a creativity consultant. He was employed by British Airways as their Corporate Jester - an internal company consultant who provoked and challenged at all levels.
From the Back Cover
"Clegg & Birch present a radical alternative to the 'middle way' adopted by so many companies today - focused extremism in every area of your business." Mark Ralf, Group Purchasing and Property Director, BUPA "Managing change is the most fantastic assignment I have undertaken in my 30 year financial management career. This book provides a very balanced approach to both sides of the issue." Nick Lopardo, President, State Street Global Advisors "Brian and Paul bring pop culture to management. It's not 80s or 90s but an approach for the new millennium. The message and the tone is exhilarating, human and desperately productive. It will define the corporation of the future." Mark Adams, Co-founder, Text 100 Group plc * Dominate through disOrganization * Direct through disOrganization * Design through disOrganization
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