Review
"Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power. . . . Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice." -- ""Publishers Weekly""
Crafts Magazine, May 2007 (review by Liz Farrelly)
calling the book "a sublimely perfect tome, in the formal sense. Its dimensions, typography, paper stock, binding and eye-catching cover all demonstrate well-considered design decisions, guaranteeing appeal to the aesthetic sensibility in all creative people. Pick it up, because its lessons can and will help anyone making decisions and making things."
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