or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
9 used & new from £5.36

Have one to sell? Sell yours here
 
   
Consumer Behavior (Irwin/Mcgraw-Hill Series in Marketing)
  

Consumer Behavior (Irwin/Mcgraw-Hill Series in Marketing) (Hardcover)

by Del I. Hawkins (Author), Roger Best (Author), Kenneth Coney (Author)
No customer reviews yet. Be the first.
Price: £89.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually dispatched within 6 to 10 days.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

4 new from £52.22 5 used from £5.36

Product details


Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   B2C Targeting Solutions opens new browser window
www.callcreditmarketing.com  -  Prospect Data Pools for Consumer Targeting and DM Campaigns 
   Marketing opens new browser window
www.MarketingEssentials.co.uk  -  Everything you need to be Effective at Marketing - Leading UK Expert 
   UK Consumer Mailing Lists opens new browser window
www.whichlist.com/Consumer_Mail  -  Targeted, Mail, Phone & Email data. Experienced List Specialists. 
  
 

Product Description

Product Description

The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.


From the Publisher

All cases have been updated. Every case now carries a copyright of 1994, 1995 or 1996, promising the instructor and student the most current financial reporting text/ casebook on the market.
Industry experience: Professor Hawkins' Teaching Notes, (provided in the Instructor's Manual), now reflect his experience as a consultant with Merrill Lynch, offering dynamic industry insight and a contemporary perspective for students.
Global penetration: Several new cases feature non-US based companies. Professor Hawkins' experience has shown that discussion of these cases enhances the students ability to understand US accounting practices and the alternative ways a company's financial statements might be viewed for decision-making purposes.
Each chapter presents a solid balance between text and case material. Therefore, a solid understanding of fundamentals and current practices in the area of corporate financial reporting are provided before the reader is expected to analyze more complex cases.
An exclusive chapter on International Standards is provided, (in addition to the wealth of cases featuring non-US based companies, and companies that do business globally), to emphasize the importance of understanding International Accounting Standards and how they differ from domestic standards.
Each chapter features a discussion of relevant financial statement analysis practices, although three chapters are devoted specifically to financial analysis topics. This will ensure a thorough understanding of financial analysis techniques and interpretation is gained as a result of using this text/ casebook. This also provides the reader with the necessary tools for solving cases presented in subsequent chapters.
The case approach offers an inherent "user perspective" as in most cases, students are asked to assume the role of the top management professional or financial statement user responsible for making recommendations. To solve the case effectively, the student must identify the administrative burdens, opportunities for action and the manager's responsibilities. Most importantly, they must identify with how financial reporting and their actions will impact other areas of top management or investor concern.
All cases have been updated. Every case now carries a copyright of 1994, 1995 or 1996,
Industry experience: Professor Hawkins' Teaching Notes, (provided in the Instructor's Manual), now reflect his experience as a consultant with Merrill Lynch.
Global penetration: Several new cases feature non-US based companies. Professor Hawkins' experience has shown that discussion of these cases enhances the students' ability to understand US accounting practices and the alternative ways a company's financial statements might be viewed for decision-making purposes.
Each chapter presents a solid balance between text and case material.
An exclusive chapter on International Standards is provided, (in addition to the wealth of cases featuring non-US based companies, and companies that do business globally).
Each chapter features a discussion of relevant financial statement analysis practices, although three chapters are devoted specifically to financial analysis topics.
The case approach offers an inherent "user perspective" as in most cases, students are asked to assume the role of the top management professional or financial statement user responsible for making recommendations. To solve the case effectively, the student must identify the administrative burdens, opportunities for action and the manager's responsibilities. Most importantly, they must identify with how financial reporting and their actions will impact other areas of top management or investor concern. --This text refers to an out of print or unavailable edition of this title.

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 

Customer Reviews


There are no customer reviews yet.
Video reviews
Video reviews
Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums


Look for similar items by category


Look for similar items by subject


Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.