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Product Description
An introduction to the principles of visual perception. The text covers: memory and association; space, time and colour; illusions and ambiguity; and personality factors. The text is complemented with illustrations from disparate media, including the work of photographers such as Edward Weton, Henri Cartier-Bresson, August Sander and Barbara Morgan, as well as digital images and popular advertisements. The author demonstrates how the eye organizes information through a wide variety of images such as photographs, paintings, moving images and animation. Although addressed to photographers and graphic designers, this book is intended for anyone seriously concerned with the shaping or making of visual messages and visual environments.
From the Publisher
How does the eye really see? How can you control the affect an image will have on your audience? The second edition of Perception & Imaging brings visual artist dealing with perception strategies completely up-to-date: offering techniques for working with morphics and subliminals, memory & association as they relate to time, space, color, contour, illusion, ambiguity and personality factors. All those who work in the world of images--photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers--will find invaluable insights inside the pages of Zakia's guide to the principles of visual perception and imaging. EDITIONNUMBER: 15 --This text refers to an out of print or unavailable edition of this title.
See all Product Description
An introduction to the principles of visual perception. The text covers: memory and association; space, time and colour; illusions and ambiguity; and personality factors. The text is complemented with illustrations from disparate media, including the work of photographers such as Edward Weton, Henri Cartier-Bresson, August Sander and Barbara Morgan, as well as digital images and popular advertisements. The author demonstrates how the eye organizes information through a wide variety of images such as photographs, paintings, moving images and animation. Although addressed to photographers and graphic designers, this book is intended for anyone seriously concerned with the shaping or making of visual messages and visual environments.
From the Publisher
How does the eye really see? How can you control the affect an image will have on your audience? The second edition of Perception & Imaging brings visual artist dealing with perception strategies completely up-to-date: offering techniques for working with morphics and subliminals, memory & association as they relate to time, space, color, contour, illusion, ambiguity and personality factors. All those who work in the world of images--photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers--will find invaluable insights inside the pages of Zakia's guide to the principles of visual perception and imaging. EDITIONNUMBER: 15 --This text refers to an out of print or unavailable edition of this title.
See all Product Description
Inside This Book
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First Sentence
Imagine for a moment a visual world in which there are no visual elements. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Imagine for a moment a visual world in which there are no visual elements. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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65% buy Perception and Imaging: Photography--A Way of Seeing £17.49 |
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The Dictionary of Psychology
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