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Product Description
Product Description
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.
About the Author
JAMES TEBOUL is Emeritus Professor of Operations Management and Director of the International Executive Programme at INSEAD, France. His main areas of research are supply chain management, quality management and management of services. He has been a consultant to industrial and service organizations, is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.
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