9 used & new from �23.49

See All Buying Options

Have one to sell? Sell yours here

Community Building on the Web: Secret Strategies for Successful Online Communities

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

Community Building on the Web: Secret Strategies for Successful Online Communities (Paperback)

by Amy Jo Kim (Author)

5.0 out of 5 stars See all reviews (4 customer reviews)

Available from these sellers.

2 new from �61.31 7 used from �23.49

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Free Google Webpage opens new browser window

Google.com/LocalBusinessCenter - Create your presence on Google Add photos, hours & more. It's easy

Create A Online Community opens new browser window

www.KickApps.com - Social Networking, Video Uploads, Widgets & More. Fully Customizable.

Instant Site Web Designer opens new browser window

Freeola.com - Create a real website in 15 minutes Unlimited webspace. �3 per month

Customers Who Bought This Item Also Bought

Online Communities: Supporting Sociability, Designing Usability

by Jenny Preece

4.2 out of 5 stars (4) �28.74

Managing Online Forums: Everything You Need to Know to Create and Run a Successful Community Discussion Board: Everything You Need to Know to Create and Run Successful Community Discussion Boards

by Patrick O'Keefe

4.5 out of 5 stars (4) �10.76

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There

by David Viney

3.9 out of 5 stars (26) �8.74

Groundswell: Winning in a World Transformed by Social Technologies

by Charlene Li

4.5 out of 5 stars (12) �14.69

Don't Make Me Think!: A Common Sense Approach to Web Usability

by Steve Krug

4.8 out of 5 stars (78) �12.47

› Explore similar items

Product details

Paperback: 380 pages
Publisher: Peachpit Press (14 April 2000)
Language English
ISBN-10: 0201874849
ISBN-13: 978-0201874846
Product Dimensions: 22.6 x 17.8 x 1.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 491,119 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Product Description

Amazon.co.uk Review

There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy centre stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth--and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.

Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organisational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organise itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.

Read this book to help crystallise your thinking about community building, and to review strategies that work for real sites already. --David Wall, Amazon.com

Product Description

What makes a Web site a Web community? How have sites like Yahoo, iVillage, eBay, and AncientSites managed to attract and maintain a loyal following? How can Web developers create growing, thriving sites that serve an important function in people's lives? Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Amy Jo Kim, a leading expert in Web community design, has helped AOL, Yahoo, Oracle, MTV, and others start online worlds that have become flourishing gathering places that people come back to again and again. The book is full of informative examples, case studies, and tactics for every facet of Web communities, from welcoming visitors to training community leaders. (Previously announced on the Winter 98 list.)

See all Product Description

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

online communities

racket

community building

What Do Customers Ultimately Buy After Viewing This Item?

	47% buy the item featured on this page: Community Building on the Web: Secret Strategies for Successful Online Communities 5.0 out of 5 stars (4)
	22% buy Managing Online Forums: Everything You Need to Know to Create and Run a Successful Community Discussion Board: Everything You Need to Know to Create and Run Successful Community Discussion Boards 4.5 out of 5 stars (4) �10.76
	17% buy Online Communities: Supporting Sociability, Designing Usability 4.2 out of 5 stars (4) �28.74
	9% buy Marketing to the Social Web: How Digital Customer Communities Build Your Business 3.5 out of 5 stars (4) �10.52

Explore similar items

Customer Reviews

4 Reviews

5 star:		(4)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (4 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

5.0 out of 5 stars The best book for online community builders, 28 Jul 2000

By	robin@cybersoc.com (Manchester) - See all my reviews

This is an excellent book and should be read by anyone thinking about building an online community using web based technologies. Amy Jo is a true expert in this field, and in this book she shares her years of experience as an online community builder.

How do you host/moderate an online community? How do you encourage the growth of community leaders? How do you create a business model to best utilise your community? What technologies are useful, and when? -- You'll find answers to these and many other questions here.

Robin Hamman - Communities Evangelist.....

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 1 people found the following review helpful:

5.0 out of 5 stars Simply the best book on web communities, 3 Nov 2004

By	"max_favilli" - See all my reviews

This the bible for every web community builder.
It does have his own space under a glass bubble on his personal shelf in my library. And I know everyone working in the web community business consider Amy Jo Kim either God or Mum.
If you have anything to do with web communities and you have not read it yet, you have a lot to learn from that book.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 1 people found the following review helpful:

5.0 out of 5 stars Superb Sociological Insights into On-Line Communities!, 5 Sep 2004

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

Although this book is designed for those who create on-line communities, it will be equally useful to those who are thinking of establishing a community, those who would like to improve the one they have, and those who are looking for valuable communities to join. That's a lot from one book!

As the author says, "This book is a strategic handbook for community builders." It espouses 9 design strategies:

(1) Define and articulate your PURPOSE

(2) Build flexible, extensible gathering PLACES

(3) Create meaningful and evolving member PROFILES

(4) Design for a range of ROLES

(5) Develop a strong LEADERSHIP program

(6) Encourage appropriate ETIQUETTE

(7) Promotic cyclic EVENTS

(8) Integrate the RITUALS of community life

(9) Facilitate member-run SUBGROUPS

The book also proposes 3 design principles:

(1) Design for growth and change

(2) Create and maintain feedback loops

(3) Empower your members over time

Each of the design strategies has its own chapter. There is also a good structure to propose questions to answer. In addition, you also will find excellent examples of existing Web sites, some of which will be new to you. Not only are the sites discussed, but they are also illustrated with many actual Web pages. I have missed that in many other books about the Internet. This one provides and makes superb use of its visual examples!

I thought that the best practice examples worked, because each one was better than any other feature that I have seen at another Web site.

Also, the author provides a Web site so that you can keep up-to-date with her latest insights and to share information.

But to me the best part of the book were the many astute, rich comparisons of on-line communities to real world communities. Ms. Kim has obviously done a great job of thinking through important fundamental questions about what is possible on-line. Her thinking is obviously in flux. It seems to be pointing to a world where on-line and off-line will have few distinctions, as we relate to many of the same people in both modes. I liked her comparison of how we think about telephone calls compared to other communications methods.

After you have read this book, I suggest you also reexamine your business model in terms of how it could be improved by merging with your customers in the kind of rich off-line and on-line communities that are described in this excellent book. These communities can be powerful irresistible forces to power your growth forward.

May you find the on-line community that expands your life in many useful ways!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 4 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars A Community Building Bible...
A must for any Community developer, Amy Jo's style made it very easy to read and understand. Fantastic examples throughout the book, read the book cover to cover in one sitting... Read more

Published on 14 Feb 2001 by blackattic

› See all 4 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }