|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Robin Williams
|
The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type by Robin Williams |
The Non-Designer's Web Book: an Easy Guide to Creating, Designing, and Posting Your Own Web Site by Robin Williams |
by Alan Fletcher
|
by Galen Gruman
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
From the Back Cover
One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.
See all Product Description
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
94% buy the item featured on this page: The Mac is Not a Typewriter £8.99 |
 |
6% buy The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type £15.29 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Listmania!
Look for similar items by category
- Books > Art, Architecture & Photography > Design Studies > Graphic Design
- Books > Art, Architecture & Photography > Design Studies > Typography
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
- Books > Computing & Internet > Hardware
- Books > Computing & Internet > Mac OS
- Books > Computing & Internet > Programming > Graphics & Multimedia
- Books > Computing & Internet > Software & Graphics > Desktop Publishing
- Books > Study Books > Undergraduate & Postgraduate > Arts & Humanities > Art > Digital Art
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
The Body Shop |
More From Robin Williams
The Non-Designer's Design Book Subtitled Design and Typographic Principles for the Visual Novice...
Read more
|
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
||||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |