Adobe Master Class: Web Site Redesigns (Adobe Professional Library) (Paperback)

The focus is firmly on the planning and process side of site redesign. For travel site trip.com, design firm Method carried out extensive research both with trip.com employees and its customers--business travellers in order to create a "personal travel centre". Post Tool Design helped Chroniclebooks.com carry the design aesthetic of its books through to the Web site using Flash. And the high profile New York firm Hillmancurtis enabled software company Adobe to expand the types of information and tools on offer to site visitors.

It would have been easy for this book to turn into a free advert for the design companies it features, but Darcy Dinucci has avoided that by sticking, in detailed narrative, to the process at every stage.

Perhaps most usefully, this approach extends to the failures as well as the successes and we get to find out about the scrapped site plans, rejected visuals and scratched content.

Don't assume that because you don't work for a top agency there's nothing here for you. Mostly, the book's success is due to the variety it encompasses. The clients, the studios, the individual team members and the problems that they solve cover just about every situation you are likely to encounter. As the author herself concludes "What this variety shows is that there's no one right way to design a Web site". --Ken McMahon

Product Description

You may have a great idea, compelling information, and dazzling images--but without a good design to pull them all together, you may find yourself without the one thing that matters most: visitors. Uncover the design secrets behind some of the most successful sites on the Web in Adobe Master Class: Web Site Redesigns. All you need is a grasp of the basics of Web design; this full-color collection of before-and-after case studies provides all the inspiration you need to create your own distinctive site.

Unlike other books that take an instructive, step-by-step approach, Adobe Master Class: Web Site Redesigns shows you how some of the biggest and most cutting-edge names in Web design are applying the latest trends and technologies to real-world sites. Each case study takes you behind the scenes of a single site redesign, complete with before and after examples that illustrate the concepts of motion, interactivity, user-generated content, database publishing, interface design, user research, and more.

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