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Stop Stealing Sheep and Find Out How Type Works
 
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Stop Stealing Sheep and Find Out How Type Works (Paperback)

by Erik Spiekermann (Author), E.M Ginger (Author)
3.6 out of 5 stars  See all reviews (20 customer reviews)
RRP: £22.99
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Price For All Three: £33.23

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Product Description

Product Description

This classic typography book, first published in 1993, is now updated with brand-new typefaces, fonts, and illustrations. Internationally renowned graphic designer Erik Spiekermann explains in everyday terms what typography is and offers design guidance in choosing type for legibility, meaning, and aesthetic appeal. Stop Stealing Sheep and Find Out How Type Works, 2nd Edition guides the reader through all aspects of typography, from the history and mechanics of type, to training the eye to recognize and choose typefaces. Uncover type's roots and placement within society and learn how to use space and layout to improve overall communication. This elegant guide for readers of all levels is revised and updated to discuss the particular design challenges of type on the Internet. Note: This title was originally announced in the October 2000 Pearson Technology Group catalog.



From the Back Cover

An updated new edition of the classic guide to typography.

A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.

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Customer Reviews

20 Reviews
5 star:
 (7)
4 star:
 (4)
3 star:
 (6)
2 star:
 (1)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.6 out of 5 stars (20 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
16 of 16 people found the following review helpful:
3.0 out of 5 stars A great enthusiasm builder, but not enough meat, 15 Aug 2003
By A Customer
This is a great read for someone who has never considered type before. Those graphic design graduates who were never taught type in ground-up way, self-tought pros wanting to learn some theory or for editors, subs or marketing people who are now doubling-up as designers. It really makes you share the authors' total enthusiasm for type, although there are other equally clear introductions that are either cheaper or offer more. If you want hard knowledge rather than enjoyable prose check out The Mac is Not a Typewriter, Rauari McClean's pre-DTP Manual of Typography, or About Face by Rotovision.
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14 of 14 people found the following review helpful:
3.0 out of 5 stars Covers lots of basics in an accessible manner, 26 Jul 2004
By Stacy Munn "multimedia designer" (Seattle, WA USA) - See all my reviews
(REAL NAME)   
I'm a typography novice. Before reading this book, I thought the font Gaudi was named after the architect of La Sagrada Familia.
The book is written in a down-to-earth tone of voice that held my interest. It gives a good introduction to the use of grids in layout and why they are so important. Basics such as x-height, linespacing, letterspacing and ligatures are covered. Some intriguing typographical history is worked in to give explanation to the current state of type. Most pages give samples of popular fonts.

You'll probably have to do a lot more reading and practicing before becoming a typographic expert, but this little book covers a lot of relevant information for the novice in an accessible manner. Several times, the author makes mention of today's cheap paperback novels that are produced without any thought to good design. This book isn't one of those. Each page has been painstakingly well designed, and the price tag shows it.

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6 of 6 people found the following review helpful:
4.0 out of 5 stars Thought provoking, 10 Aug 2005
By C Knights (Luton, Beds United Kingdom) - See all my reviews
This book gets you thinking about typography rather than teaching you the art - although there are a few practical tips you will pick up along the way. Written in a witty and entertaining style it is a worthwhile introductory read for those just getting into typography.
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Most Recent Customer Reviews

3.0 out of 5 stars Quick read, little info
'Find Out How Type Works'? Not by reading this. It's Ok if you know nothing about typography, as it quickly skims over some obvious points that you should know about this broad... Read more
Published on 22 April 2004 by Mr. P. A. Nowikowski

3.0 out of 5 stars Not the dinner but the candle lit table
This book is beautifully presented and easily read but the content maybe a little too thin. However I suppose it's an introductory text that tries to get the reader to get a feel... Read more
Published on 28 Feb 2004 by stuartl2

3.0 out of 5 stars very interesting
I was astonished by the style and the redaction of the book. It is a unique way for approaching this concept of typing and typefaces. All in all read it to enlarge your knowledge.
Published on 19 April 2003 by alia

5.0 out of 5 stars A great looking book about type basics
This is a thoughtful run through the basics of using type with lots of pictures and photos giving it atmosphere. Read more
Published on 9 Feb 2001

4.0 out of 5 stars A good primer for those new to type
I liked this a lot. For the tyro designer who wants to find out more about the subject, this is pretty good. Read more
Published on 21 Dec 1999

5.0 out of 5 stars Informative, creative, and involving
The author knows what he is talking about and demonstrates it with they typefaces used in his book. The illustrations are very demonstrative and it never fails to keep the... Read more
Published on 31 Aug 1999

4.0 out of 5 stars Quick Read for Newbies
Today, web information is mostly text. Case in point, you are reading this. Trouble is text on most sites is not appealing. Read more
Published on 10 Jun 1999

5.0 out of 5 stars A good clean introduction to type
As a graphic art professor, I use this book as an introduction to type for those who have never considered the subject before. Read more
Published on 17 Nov 1998

1.0 out of 5 stars Disappointing
Erik Spiekermann is better than this. This is more on the level of basic advice, such as that found in Robin William's work, only not as good. Read more
Published on 25 Aug 1998

1.0 out of 5 stars Isn't type groovy
I always think of this as the "isn't type groovy" book. Spiekermann and Ginger seem to be at pains to avoid transmitting actual knowledge, while advertising that having... Read more
Published on 8 Mar 1998

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