Product Description
Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.
From the Author
First reader email received by author.Hi Don,I'm writing this from Cleveland, Ohio at 6:30 AM on 3/20/97. I purchased a copy of your book "Getting Hits" at CompUSA yesterday and started reading it last night. You know, just get in a few pages before sacking out. Well, I just put it down, because I finished it. Wow! I'm pretty leery of printed material involving the Internet (other than magazines) due to the 'Nets fluid dynamics, but you did a great job of providing relevant information with sources that can be used for updates. Excellent piece of work.Not only did your book provide confirmation of things I knew or suspected, it gave me some new perspectives on them in addition to "stuff" I didn't know, but do now <:) Thanks.Craig A. Getty
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