by Jakob Nielsen
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Product Description
Product Description
Pracatical proven guidance on how to structure any e-Business web site.
From the Author
What this book covers and what it doesn't
After reading such a negative although somewhat nonspecific review of my book on this site, I felt I should clarify what this book covers and what it intentionally does not address. Hopefully this will then put others in a better position to assess whether this book is for them or not.
Pracatical proven guidance on how to structure any e-Business web site.
From the Author
What this book covers and what it doesn't
After reading such a negative although somewhat nonspecific review of my book on this site, I felt I should clarify what this book covers and what it intentionally does not address. Hopefully this will then put others in a better position to assess whether this book is for them or not.
This book is not about laying out web pages, or the best fonts to use or even the creativity process that is needed to present concepts and metaphors within a user interface. This part of the design process is often referred to as physical design and this book makes no attempt to cover this area. However, what this book does address is everything that needs to happen before physical design can begin. In other words, how a development team can arrive at a conceptual design that will meet both the needs of the business and the user.
A conceptual design provides the fundamental definition of a system irrespective of how that system is presented within an interface. In website terms it defines the purpose, information architecture and task definitions that the site needs to support, plus how these constructs need to be presented in order for users to easily understand what is going on. Having a structured approach for doing this takes much of the risk away from the design process, as the creative physical design can then be based on fact and informed data, rather than assumptions and guesswork.
In my experience, the most common problems that website teams make is a) to jump straight into physical design without having a clear understanding of how their site supports user goals and tasks and b) to move content onto a site in an unstructured and disorganised fashion, again without much thought to how users will find this information, or how it will be maintained in the future to ensure that the site remains useful and relevant.
Creating a good information design or defining clear task definitions may not be as interesting to some as designing screens, but it is fundamental for designing easy to use websites. Many teams are looking for a structured approach to help them achieve a successful website, this book provides such an approach.
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