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The High-Tech Marketing Companion: Expert Advice on Marketing to Macintosh and Other PC Users

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The High-Tech Marketing Companion: Expert Advice on Marketing to Macintosh and Other PC Users (Paperback)

by Dee Kiamy (Author), Editors of Apple Directions The (Author)

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Product details

Paperback: 365 pages
Publisher: Addison Wesley (17 Dec 1993)
Language English
ISBN-10: 0201626667
ISBN-13: 978-0201626667
Product Dimensions: 23.1 x 18.6 x 2.4 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,804,777 in Books (See Bestsellers in Books)

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Product Description

Synopsis
There's a special knack to marketing computer products, and if you're a smaller high-tech company, you face unique challenges.Culled from the pages of Apple Computer's award-winning publication Apple Directions, The High-Tech Marketing Companion shows you how to solve critical marketing problems and get the most from your resources. Each chapter is a self-contained snapshot of a particular marketing issue, offering concrete, practical, and productive solutions.Learn about such instrumental techniques as: * How to avoid ten deadly product launch mistakes * Using the "elevator test" to accurately position a product * Developing the knack of getting repeat business * How to create a campaign to influence opinion leaders * Dealing effectively with product review editors * Creating product packaging that sells * Getting the attention of national distributors * Increasing the effectiveness of upgrade campaigns. Whether you're the marketing department or are part of a large marketing team, here are proven techniques you can put into action today.Apple Directions is published monthly to communicate Apple Computer's strategy, business, and technical directions.

Its goal is to help make companies who develop computer products, publish software, and do in-house development be more successful. 0201626667B04062001

From the Back Cover

There's a special knack to marketing computer products, and if you're a smaller high-tech company, you face unique challenges.

Culled from the pages of Apple Computer's award-winning publication Apple Directions, The High-Tech Marketing Companion shows you how to solve critical marketing problems and get the most from your resources. Each chapter is a self-contained snapshot of a particular marketing issue, offering concrete, practical, and productive solutions.

Learn about such instrumental techniques as:

How to avoid ten deadly product launch mistakes
Using the "elevator test" to accurately position a product
Developing the knack of getting repeat business
How to create a campaign to influence opinion leaders
Dealing effectively with product review editors
Creating product packaging that sells
Getting the attention of national distributors
Increasing the effectiveness of upgrade campaigns.

Whether you're the marketing department or are part of a large marketing team, here are proven techniques you can put into action today.

Apple Directions is published monthly to communicate Apple Computer's strategy, business, and technical directions. Its goal is to help make companies who develop computer products, publish software, and do in-house development be more successful.

0201626667B04062001

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