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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
 
 
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)
by Michael Treacy (Author), Fred Wiersema (Author) "Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of cornflakes? ..." (more)
4.5 out of 5 stars  (10 customer reviews)
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Product details
  • Paperback: 224 pages
  • Publisher: Perseus Books,U.S.; New Ed edition (20 Dec 1996)
  • Language English
  • ISBN-10: 0201407191
  • ISBN-13: 978-0201407198
  • Product Dimensions: 20.8 x 13.6 x 1.6 cm
  • Average Customer Review: 4.5 out of 5 stars  (10 customer reviews)
  • Amazon.co.uk Sales Rank: 84,667 in Books (See Bestsellers in Books)

    Popular in these categories:

    #11 in  Books > Business, Finance & Law > Reference & Education > Competition
    #44 in  Books > Business, Finance & Law > Sales & Marketing > Customer Services

    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover  |  Paperback  |  All Editions


Product Description
Synopsis
The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for todays market leaders.. Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell a box of corn flakes? Why can FedEx absolutely, positively deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that havent gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Inside This Book (Learn More)
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Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of cornflakes? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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