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The Non-designer's Type Book: Create Professional Level Type on Your Computer
 
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The Non-designer's Type Book: Create Professional Level Type on Your Computer (Paperback)

by Robin Williams (Author)
4.2 out of 5 stars See all reviews (5 customer reviews)
RRP: £18.99
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Frequently Bought Together

The Non-designer's Type Book: Create Professional Level Type on Your Computer + The Non-Designer's Design Book (Non Designer's Design Book) + The Non-Designer's Web Book: an Easy Guide to Creating, Designing, and Posting Your Own Web Site
Price For All Three: £57.77

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Product details

  • Paperback: 240 pages
  • Publisher: Peachpit Press (5 Aug 1998)
  • Language English
  • ISBN-10: 0201353679
  • ISBN-13: 978-0201353679
  • Product Dimensions: 27.4 x 17.8 x 1.4 cm
  • Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 220,794 in Books (See Bestsellers in Books)

    Popular in these categories:

    #56 in  Books > Art, Architecture & Photography > Design Studies > Typography
    #77 in  Books > Art, Architecture & Photography > Graphic Arts > Typography

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  • See Complete Table of Contents

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Product Description

Product Description

This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages.

Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters.

Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.



From the Back Cover

his latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages.

Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer¿s bookshelf—from type novices to more experienced graphic designers and typesetters.



See all Product Description

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What Do Customers Ultimately Buy After Viewing This Item?

The Non-designer's Type Book: Create Professional Level Type on Your Computer
43% buy the item featured on this page:
The Non-designer's Type Book: Create Professional Level Type on Your Computer 4.2 out of 5 stars (5)
£16.14
The Non-Designer's Design Book (Non Designer's Design Book)
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The Non-Designer's Design Book (Non Designer's Design Book) 4.8 out of 5 stars (53)
£20.39
The Non-Designer's Design and Type Book: Design and Typographic Principles for the Visual Novice
16% buy
The Non-Designer's Design and Type Book: Design and Typographic Principles for the Visual Novice 5.0 out of 5 stars (1)
£28.04
Robin Williams Design Workshop
7% buy
Robin Williams Design Workshop 4.0 out of 5 stars (2)
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Customer Reviews

5 Reviews
5 star:
 (2)
4 star:
 (2)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
19 of 19 people found the following review helpful:
5.0 out of 5 stars Excellent book for junior to mid-weight designers, 17 May 2001
Robin Williams covers just what you really need to know in this short book. No useless chatter, just important information in a what-to-do and what-not-to-do manner with just the perfect dash of sarcasm and humour to create a relaxed atmosphere for learning.

The book begins with a bit of the history and structure of fonts. Very important information for beginners. But it immediately gets into information which results in an immediate improvement in your work whether you are a typesetter or graphic designer. You would now know what makes for tacky typography and what rules you could break to create a more artistic, daring, and edgy piece of work.

Every topic is accompanied by an illustration of the wrong way and the right way to do things and a list of the fonts used in the illustration (VERY HELPFUL!)

This is definitely a must-have book for anyone in the world of print media.

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10 of 10 people found the following review helpful:
5.0 out of 5 stars A very readable and educational book, 20 April 2001
By julie_herd@hotmail.com (London, England) - See all my reviews
Robin Williams is an enjoyable writer. This book, as are her others, is clear and unpatronising in its approach to design. She provides visual examples of each phase in the design process as well careful explanations. Her style allows for personal interpretation rather than giving a definitive solution to all design problems. It is a bit like being back at school with a good teacher explaining, demonstrating and then letting you have a go. If you are a designer looking for ideas, a non designer needing help with designing pages or just interested in the visual world around us then you will enjoy this book.
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2 of 5 people found the following review helpful:
4.0 out of 5 stars spot-on rules, dodgy taste, 1 Jun 2006
This review is from: The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type (Paperback)
the perfect book for anyone given the task of 'designing' who wouldn't call themselves a designer. also a valuable primer for anyone beginning a graphic design qualifcation (or someone finishing one where they didn't teach the basics of type).

very easy to read, doesn't waffle either, but one word of warning... maybe it's a cultural thing, but to my eyes this book screams 'american', and I do wonder if the yanks understand what tasteful design is.

so follow robin's rules, but just be wary of her choice of fonts. because i don't trust anyone who thinks 'helvetica' is out of date.
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Most Recent Customer Reviews

3.0 out of 5 stars Useful, but often misleading
This is a handy basic introduction to type design issues. But it is marred by some of the author's eccentric beliefs, stated as facts. Read more
Published on 24 Nov 2006 by Typsetter

4.0 out of 5 stars A great book on typestyle
This is a great book describing the many covensions of type and how to use fonts effectively.

It is very pro Mac which is a common theme amonst designers. Read more

Published on 24 Nov 2005 by Mr. RD Smith

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