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Financial Times
"...admirably candid official history"
Review
Unilever is a sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion (The Business Economist )
Overall, this is a very good book and the author lived up to his promise of carrying out independent and critical research about the period between 1965 and 1990 in the history of the company. (Technovation )
...admirably candid official history (Financial Times )
See all Product Description
"...admirably candid official history"
Review
Unilever is a sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion (The Business Economist )
Overall, this is a very good book and the author lived up to his promise of carrying out independent and critical research about the period between 1965 and 1990 in the history of the company. (Technovation )
...admirably candid official history (Financial Times )
See all Product Description
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