Frequently Bought Together
Customers Who Bought This Item Also Bought
by David Ogilvy
|
by David Ogilvy
|
History of Advertising: Creative Promotion (Basic Architecture Series) by Stephane Pincas |
by Gillian Dyer
|
by James B. Twitchell
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Review
A comprehensive, highly readable and well-researched history... it is fascinating and thought-provoking, and I wish everyone in the ad business would read it. (Paul Feldwick, Market Leader )
This book is important, vauable, and a great read... Insights abound... the mini case-studies are excellent. (Tim Ambler, International Journal of Advertising )
Do go and buy this book. You'll enjoy it, and it's important to read it. (brand-republic.com )
The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and reliable data, which makes the book both enjoyable for the general reader and solidly based. (Financial Times )
A readable and racy inside story of the British advertising industry. (Isabelle Szmigin. Times Higher Education. )
Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it. (Telegraph )
This book is important, vauable, and a great read... Insights abound... the mini case-studies are excellent. (Tim Ambler, International Journal of Advertising )
Do go and buy this book. You'll enjoy it, and it's important to read it. (brand-republic.com )
The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and reliable data, which makes the book both enjoyable for the general reader and solidly based. (Financial Times )
A readable and racy inside story of the British advertising industry. (Isabelle Szmigin. Times Higher Education. )
Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it. (Telegraph )
Product Description
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
81% buy the item featured on this page: Powers of Persuasion: The Inside Story of British Advertising 1951-2000 £11.38 |
 |
8% buy Ogilvy on Advertising £9.49 |
 |
4% buy The Manipulators |
 |
4% buy Influence: The Psychology of Persuasion £6.08 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Sales & Marketing > International
- Books > Business, Finance & Law > Sales & Marketing > Research
- Books > History > Academic History
- Books > History > Britain & Ireland
- Books > History > Europe
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
