The Meme Machine (Hardcover)

Once humans learned to imitate each other--that is, receive, copy and retransmit "memes"-- the rest, Blackmore argues, is a foregone and somewhat chilling conclusion: we are the product of our memes just as we are the products of our genes; the trouble being that memes, like genes, care only for their own propagation. The ability to imitate each other laid us open to ideas good and bad in equal measure. These proliferated in such numbers that individuals, competing to imitate the best imitators, needed bigger and bigger brains to contain the flood. Now our heads are so big, they are barely birthable.

Blackmore's brilliantly argued version of how humans became conscious--not to say downright troubled--demolishes some of the most intractable problems of human evolution and social biology, with flair. Hers is a book full of careful arguments and thrilling conjectures: riddled, in other words, with promising memes. --Simon Ings

Synopsis
First coined by Richard Dawkins in The Selfish Gene (1976), memes are ideas, behaviours, or skills that are transferred from one person to another by imitation. With a foreword by Dawkins, this should become the definitive inaugural book on the burgeoning science of memetics. Starting with a clear definition of the meme it applies the principles of general evolutionary theory to understanding memetic selection. This book is intended for general public, academic psychologists, biologists, anthropologists.