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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
 
 
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (Paperback)

by Majken Schultz (Editor), Mary Jo Hatch (Editor), Mogens Holten Larsen (Editor) "Ideas such as organizational identity, reputation, and corporate branding have been around for a long time ..." (more)
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Paperback: 312 pages
  • Publisher: OUP Oxford (17 Aug 2000)
  • Language English
  • ISBN-10: 0198297793
  • ISBN-13: 978-0198297796
  • Product Dimensions: 23.2 x 15.8 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 440,000 in Books (See Bestsellers in Books)

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Product Description

Product Description

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.


About the Author

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management.

Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.

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Ideas such as organizational identity, reputation, and corporate branding have been around for a long time. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand 5.0 out of 5 stars (2)
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2 of 5 people found the following review helpful:
5.0 out of 5 stars Business Logic of Tomorrow, 14 Sep 2000
By A Customer
This review is from: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (Hardcover)
The background of the many authors in organization theory, communication, marketing, strategy and accountings create both trust and expectations. Reading this one book is like reading several books within a coherent framework, each of which can each be unfolded into new themes using their own set of ideas and references. It is not an easy or entertaining read, but is it seductive and important.

This book opens up to the dominating business logic of tomorrow. It may serve both as a conceptual foundation and as tool-kits for holistic and reflexive companies, which think global and act local. And it is a gift to all companies within all kinds of industries having products and people which should enable them to become an elite company, but where the message and the messenger might be missing. The leader of tomorrow will be the communicating leader. The editors have composed a well-argued and exiting book. Congratulations.

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2 of 7 people found the following review helpful:
5.0 out of 5 stars The book is driven by the desire to cross boundaries, 3 Jan 2001
"The Company as expression... In a close international collaboration researchers and managers - across functional disciplines and business fields - have created new theory about The Expressive Organization, which is communicating through management, organization and products... The book is driven by the desire to cross boundaries and develop dynamic theories, challenging traditional disciplinary constructions.

...The theory development has emerged from a close collaboration between practice and academic research... The book is a very important step in the direction of a coherent conceptual framework..."

Berlingske Tidende

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