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The Business of Economics
 
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The Business of Economics (Hardcover)

by John Kay (Author)
4.0 out of 5 stars See all reviews (1 customer review)
RRP: £40.00
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Customers buy this book with The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry by John Kay

The Business of Economics + The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry
Price For Both: £36.38

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Product details

  • Hardcover: 232 pages
  • Publisher: OUP Oxford (10 Oct 1996)
  • Language English
  • ISBN-10: 0198292228
  • ISBN-13: 978-0198292227
  • Product Dimensions: 24 x 16.1 x 2.2 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 186,027 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Review
"Mr. Kay has a gift, rare among academic economists, for explaining how economics can be put to practical use.... The best of his essays apply microeconomic analysis to everyday questions in a lucid and entertaining way."--The Economist


Product Description
John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality. Kay is well known for his incisive and entertaining columns in the Financial Times (some of which are included here), his regular audio and TV broadcasts, and is much in demand as a speaker and consultant. In The Business of Economics he shares his analysis, thoughts and insights on a range of urgent and important issues facing the country and individual firms. His clear and direct writing style will inform, challenge, and entertain; his rigorous and clever analysis of the corporate world will offer insights into the business problems and decisions faced by executives and managers every day. The book confirms the judgement of the Economist - `that John Kay is well on the way to turning himself into a European Michael Porter.'

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1 of 2 people found the following review helpful:
4.0 out of 5 stars Very good thought provoking book., 27 Mar 1999
By A Customer
This article's collection book makes you question the usefullness of business forecast modelling. It goes against the idea that economics is just about forecasting scenarios, showing that it should/could be used for assessing competitive advantage of corporations and countries. Although those are the main topics of the book, other issues are covered which gives the reader a critical, broad and different vision of economics.
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