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"Customers travel a five-stage 'Experience Engagement Process' as they purchase and use goods and services, say this consultant duo. Their book explains how to enhance that process by managing three experiential elements: the product --whatever the customer buys; the service - all interactions between customer and company; and the environment - the external elements that surround the product."--Business Reader Review
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In the age of rapidly changing technology, increased global opportunities and globalisation, and shareholder activity, executives all over the world are expected to use the right techniques in order to gain the highest level of success for their organization. These executives need the knowledge and tools that will allow them to continue to thrive and remain ahead of the competition in the business environment. This volume and its accompanying guide puts them on the right track. It offers a practical and proven framework for rapid implementation of strategic change that can be used by executives and their organisations. Complete with an collection of examples and checklists, the accompanying guides provide guidance on specific types of change initiatives such as the launch of a new strategic plan, deep cultural change, acquisitions, and new products.
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"Customers travel a five-stage 'Experience Engagement Process' as they purchase and use goods and services, say this consultant duo. Their book explains how to enhance that process by managing three experiential elements: the product --whatever the customer buys; the service - all interactions between customer and company; and the environment - the external elements that surround the product."--Business Reader Review
Product Description
In the age of rapidly changing technology, increased global opportunities and globalisation, and shareholder activity, executives all over the world are expected to use the right techniques in order to gain the highest level of success for their organization. These executives need the knowledge and tools that will allow them to continue to thrive and remain ahead of the competition in the business environment. This volume and its accompanying guide puts them on the right track. It offers a practical and proven framework for rapid implementation of strategic change that can be used by executives and their organisations. Complete with an collection of examples and checklists, the accompanying guides provide guidance on specific types of change initiatives such as the launch of a new strategic plan, deep cultural change, acquisitions, and new products.
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Inside This Book
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First Sentence
It's a common scenario: You've mapped out what you believe is a great game plan to move your organization forward. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It's a common scenario: You've mapped out what you believe is a great game plan to move your organization forward. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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