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Modern Competitive Analysis
 
 

Modern Competitive Analysis (Hardcover)

by Sharon M. Oster (Author) "The American industrial landscape is marked by incredible variety ..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Hardcover: 448 pages
  • Publisher: OUP USA; 3 edition (27 May 1999)
  • Language English
  • ISBN-10: 019511941X
  • ISBN-13: 978-0195119411
  • Product Dimensions: 24.1 x 16.1 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 771,297 in Books (See Bestsellers in Books)

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Product Description

Product Description

This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

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The American industrial landscape is marked by incredible variety. Read the first page
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Modern Competitive Analysis
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Modern Competitive Analysis 5.0 out of 5 stars (1)
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5 of 6 people found the following review helpful:
5.0 out of 5 stars Required at Chicago GSM, 4 Aug 1999
By A Customer
An excellent MBA-level textbook introduction to the principles of competitive strategy, with clear explanations and definitions of basic concepts.  Especially good if you feel like you need a better grounding in business-level strategy.
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