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Competitive Communication: A Rhetoric for Modern Business
 
 

Competitive Communication: A Rhetoric for Modern Business (Paperback)

by Barry Eckhouse (Author) "This chapter offers a case study of a firm that found itself in a newly competitive environment and decided to assess its key communications with..." (more)
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Product Description

Linda Bearner, California State University, Los Angeles

"Finally, a book that discusses the strategies of good management communication within a theoretical framework/rhetoric that is accessible. In his clear and easy style, Professor Eckhouse shows how the principles of rhetoric result in effective business writing."


Review

"Finally, a book that discusses the strategies of good management communication within a theoretical framework/rhetoric that is accessible. In his clear and easy style, Professor Eckhouse shows how the principles of rhetoric result in effective business writing."--Linda Bearner, California State University, Los Angeles

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This chapter offers a case study of a firm that found itself in a newly competitive environment and decided to assess its key communications with clients as part of its attempt to compete. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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