In Digital Darwinism, Schwartz identifies seven strategies that will separate the winners from the losers. These include building a brand that stands for solving something, elastic pricing, affiliate partnerships and integrating digital commerce with every aspect of business. Schwartz buttresses his arguments with analysis of dozens of companies already competing on the Internet, including Yahoo!, Peapod, Priceline, E*Trade, Dell Computer and Recreational Equipment, Inc. Schwartz views these early years of the Web as largely "irrational," but anticipates a general rationalisation. He writes: "As each successive generation of Web commerce passes, there will be more rational companies and fewer irrational ones, more fit business models and fewer unfit ones. In the future, there may be no such thing as an Internet company. The Internet is becoming so important that all companies will eventually become Internet companies."

Like his previous book, Webonomics, Digital Darwinism is succinct and easy to read. His analysis of the current state of Internet start-ups, their stock prices and their probable fate is provocative, especially when viewed from a Darwinian perspective. For managers, investors and anyone interested in Internet commerce. Recommended. --Harry C. Edwards, Amazon.com

Book Jacket
Don't let the rapid evolution of the Internet economy leave your business extinct--here are the seven key strategies you need to keep your company alive, growing and profitable.

The world of Web commerce is today's fastest-changing business landscape and companies that thrive in this cut-throat economy need to be smarter, faster, more innovative and more adaptable than ever. In Digital Darwinism, Evan I. Schwartz, author of the best selling Webonomics, provides an unprecedented look inside the highly competitive world of e-commerce, and distils seven Web strategies that businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar on-line marketplace.

Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail, and shows why more traditional businesses need to evolve along with the Web or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*trade, as well as business-to-business start-ups such as Instill and Band- X, Schwartz defines the pressing issues for all companies, such as on-line branding, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce with every aspect of your business.

With its cutting-edge analysis and concrete advice--including a series of concise "Executive Survival Guides"--Digital Darwinism is a must-have resource for anyone, from novice entrepreneurs to corporate CEOs, who hopes to succeed in the new Web economy.

"Digital Darwinism is a killer guide to the critical factors of success--and failure--in the Internet economy." --Marc Andreessen, co-founder of Netscape.

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