This new revised fourth edition of one of New Zealand's best-selling business books has been fully updated to include the latest information on taxation, company law, employment contracts, insurance and much more. It includes: How to choose a business: A step-by-step guide to finding a market niche; Checklists on you, your family, your skills and your ideal. Is starting a business right for you?; The ways you can increase your profits; Selecting a product name; How to brush up your selling skills; Employees: Getting the right people; Ways of making the cash go round; The pluses and minuses of buying a franchise

About the Author

Richard Higham, MA Oxon, Dip Arch, MPhil Auck, works at the Graduate School of Business at Otago University, where he teaches integrating management and entrepreneurship papers at the MBA, Diploma and BCom levels. Sara Williams is the author of the Lloyds Bank Small Business Guide, from which this edition has been adapted.

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