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Product Description
Product Description
Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.
About the Author
Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.
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First Sentence
From early in the last century Harvard Business School set itself to enhance the technical competence of businessmen and managers; and, in the process, created - many would argue, perfected - that most powerful and dramatic teaching vehicle, the case study. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
From early in the last century Harvard Business School set itself to enhance the technical competence of businessmen and managers; and, in the process, created - many would argue, perfected - that most powerful and dramatic teaching vehicle, the case study. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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