How to Make and Sell Your Own Recording (Paperback)

"This book has played a pioneering role in the long-overdue broadening of the avenues of the music industry... [it] has worked to reshape the way music is marketed, while helping to introduce ostensibly "uncommercial," innovative and truly special artists and their music to receptive audiences. More importantly, it has helped many of them realize their dreams."—Loreena McKennitt, from the foreword

"Twenty years ago, when I began my career working with a small indie label, this book quickly became my "bible" for the business. I consider it to be one of the most outstanding, informative and educational tools in independent music."—Pat Martin Bradley, Executive Director, AFIM

"This is simply the best guide there is. For 20 years this book has helped thousands of musicians save millions of dollar—and make much, much better records in the bargain."—Richard Flohil, music publicist and concert promoter, Toronto, Canada

"Over the years I've taught courses at The Omega Institute and have lectured at the Harvard, Yale, and Stanford Business Schools on the record business and specifically on the creation of independent record labels. In every case I have been able to recommend How To Make & Sell Your Own Recording, perhaps the greatest sourcebook on the subject."—Will Ackerman, cofounder Windham Hill Records; founder Imaginary Road (BMG)

"I produced my first album, Touch Sensitive, as an independent in 1982. This is the book that showed me exactly what to do, step-by-step. And even now that I'm signed to a major label, I still review this book for every album I make, just to be sure I'm doing everything right."—Stanley Jordan, Arista Recording Artist

How to Make and Sell Your Own Recordings, the book that helped launch the indie music revolution, has just been completely updated to reflect today's dramatic technological and business changes -- and show musicians exactly how to build their careers without selling their souls! Learn exactly what the Internet revolution means to you, and how to use the Internet's unprecedented power to market and promote your own music. Learn how to manage your business relationships with distributors; and what you need to know about the "new generation" of independent niche distributors. Understand the role of computer software for editing; minidisc and other new digital formats; what you need to know about copyright; and much more. The Fifth Edition includes new mini-case histories that show exactly how independent artists have succeeded in every genre. You'll find detailed business plans and budget worksheets for both cassette and CD production, and more. Foreword by internationally-recognized musician Loreena McKennitt, who started her own successful Quinlan Road label using the guidance in an earlier edition of this book.