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Sports Marketing: Competitive Business Strategies for Sports

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Sports Marketing: Competitive Business Strategies for Sports (Paperback)

by Christine M. Brooks (Author)

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Product details

Paperback: 352 pages
Publisher: Benjamin Cummings (1 Mar 1994)
Language English
ISBN-10: 0138358931
ISBN-13: 978-0138358938
Product Dimensions: 24.2 x 18.4 x 2.1 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 37,480 in Books (See Bestsellers in Books)
Popular in this category:
#56 in Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity

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Product Description

Product Description

A basic text for courses in Sports Marketing. The book provides the essential information for planning and implementing sporting events from an intramural three-on-three basketball tournament to a professional tennis tournament.

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