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Strategy and Tactics of Pricing: A Guide to Profitable Decision-making (Paperback)

by Thomas Nagle (Author), Reed Holden (Author) "Few managers, even those specializing in marketing, think strategically about pricing ..." (more)
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Paperback: 400 pages
  • Publisher: Prentice Hall; 2 edition (6 Jul 1994)
  • Language English
  • ISBN-10: 0136690602
  • ISBN-13: 978-0136690603
  • Product Dimensions: 22.6 x 15 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 1,058,097 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Product Description

For senior/MBA-level course in Pricing Strategy or Managerial Economics.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

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First Sentence
Few managers, even those specializing in marketing, think strategically about pricing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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7 of 14 people found the following review helpful:
5.0 out of 5 stars This is the definitive text on pricing, 20 Jul 1999
By A Customer
This review is from: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Hardcover)
This book is so good, I've solidified complex consultant-client relationships by simply repeating things I'd read in the book. I've also endeared clients to me by just giving them a copy.
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5.0 out of 5 stars All the theory of pricing in one book, 11 Oct 2009
By Matts Cotty (Switzerland) - See all my reviews
This review is from: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Pie) (Hardcover)
Having implemented pricing tools and best practice into an organization, this books takes you through all the theory of pricing and tells you about the levers that you can push and pull to get every cent into the price of a product or service to give a win-win situation for you and your customer. The application of the theory is a little difficult and there are better books to show you this, but if you are looking for a comprehensive account of pricing theory then this is for you.
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5.0 out of 5 stars The Strategy and Tactics of Pricing, 6 Jun 2009
By Rosemarie Whitely (Rosie, London) - See all my reviews
(REAL NAME)   
This review is from: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Pie) (Hardcover)
A wonderful book as I had little knowledge of pricing and pricing strategies. A must read
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