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Competing in a Flat World: Building Enterprises for a Borderless World
 
 

Competing in a Flat World: Building Enterprises for a Borderless World (Hardcover)

by Victor K. Fung (Author), William K. Fung (Author), Yoram (Jerry) Wind (Author)
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Product details

  • Hardcover: 272 pages
  • Publisher: Wharton School Publishing; 1 edition (25 Oct 2007)
  • Language English
  • ISBN-10: 0132332906
  • ISBN-13: 978-0132332903
  • Product Dimensions: 23.1 x 14.7 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 427,317 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Product Description

“This is essential reading for anyone seeking to compete–and succeed–in the fl at world.”

John Hagel, Chairman of Deloitte Center of Innovation

 

Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don’t control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century. This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas.”

John Seely Brown, Former Chief Scientist of Xerox Corporation and coauthor of The Only Sustainable Edge

 

“We are led by unstoppable economic forces to connect our resources to form smart networks, either wired or unwired. The authors bring forward the notion of ‘network orchestration,’ an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world.”

John Chen, Sybase Chairman, CEO and President

 

In the “flat world,” everything changes…above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it’s done, from the company that pioneered “flat world” success, Li & Fung, which produces more than $8 billion in garments and other goods for the world’s top brands and retailers–without owning a single factory.

 

Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network.

 

    *   Compete “network vs. network”–and win!

    *   Create a “big-small” company that combines scale and agility

    *   Forge loose-tight relationships with suppliers

    *   Balance control with empowerment, stability with renewal

    *   Manage the “bumps” in the flat world–from politics to terrorism

 

Visit the authors' website: www.competinginaflatworld.net 



From the Back Cover

“This is essential reading for anyone seeking to compete–and succeed–in the fl at world.”

John Hagel, Chairman of Deloitte Center of Innovation

 

Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don’t control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century. This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas.”

John Seely Brown, Former Chief Scientist of Xerox Corporation and coauthor of The Only Sustainable Edge

 

“We are led by unstoppable economic forces to connect our resources to form smart networks, either wired or unwired. The authors bring forward the notion of ‘network orchestration,’ an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world.”

John Chen, Sybase Chairman, CEO and President

 

In the “flat world,” everything changes…above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it’s done, from the company that pioneered “flat world” success, Li & Fung, which produces more than $8 billion in garments and other goods for the world’s top brands and retailers–without owning a single factory.

 

Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network.

 

    *   Compete “network vs. network”–and win!

    *   Create a “big-small” company that combines scale and agility

    *   Forge loose-tight relationships with suppliers

    *   Balance control with empowerment, stability with renewal

    *   Manage the “bumps” in the flat world–from politics to terrorism

 

Visit the authors' website: www.competinginaflatworld.net 


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

 
4.0 out of 5 stars Mapping out a Flat World, 17 Jun 2008
Hello. My name is Gary Shane McGill - I sell patented ice cream machines and milkshake dispensers around the world for a career. I found this book rather insightful because even in the business that I specialize in we utilize supply chain orchestration ourselves, but this book is so well laid out, since it is a delight to see how these business practices have evolved around us.

The chapters in this book are easy enough to read and the writing style used by the authors is outstanding. I feel that the words flow very well as you go through each chapter with a great deal of detail highlighted, but not so much detail as to overwhelm the reader, so I would assume that this is ideally positioned for the business novice through to the business veteran.

I think that the lesson to learn here is the simplicity of starting up a global sales network without the need to invest in extensive infrastructure (as you would have expected two or three decades ago). At the very least any entrepreneur with their eyes set on sustainable global expansion should have a copy of this book on their bookshelf as a must read.
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5.0 out of 5 stars Strategic and Operating Principles of Supply Chain Orchestration, 29 Jan 2008
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
What is supply chain orchestration? It's an outsourced service that some use in fragmented supply markets to have someone else select and manage a supply chain for each purchase order. For example, a retailer wants to offer a supply of pants in various styles and sizes. Rather than bid among hundreds of suppliers for raw material, zippers, buttons, sewing, and packaging, the retailer might hire a supply chain orchestrator to perform those roles for a fixed price per garment. Although buying the supplies well would save some money, the big gain comes in putting the supplies together so efficiently that large costs like markdowns, needing lots of inventory in shipment, and last minute air freight are reduced.

Who does this sort of thing? Li & Fung, an eight-billion-dollar firm is in this business, and co-authors Dr. Victor K. Fung and Dr. William K. Fung share their perspectives among plenty of examples of how others try to perform the same functions with less good results.

Many such books end up seeming like advertisements for the firm being described in part, but Competing in a Flat World escapes that narrow message with plenty of description of general principles for strategy and operations. The key differences between traditional management efforts and this new business model are summarized on page 194 in table 12-1. If you don't have time to read the whole book, start with that exhibit.

The book's insights build on the observations of Thomas Friedman in The World Is Flat in describing the implications for business of converging technology, globalization, and the reduced effect of distances on costs and performance. If you thought that the Friedman book was interesting, this one will fascinate you more by drawing out more valuable points.

Because of the involvement of Wharton professor, Yoram (Jerry) Wind, the book has a professional academic feel without being inaccessible. There are many figures to illustrate the conceptual points that make the book easier to comprehend.

I was pleased to see that the authors appreciated that being good at supply chain orchestration will eventually require a focus on providing the same kinds of products to customers in the nations who are the low-cost producers for the offerings . . . a point that most Western-based businesses miss. I was also glad to see that the book drew on the idea of global contests to develop better models, but the discussion was pretty perfunctory. In many cases, such contests will be more important in global competition than supply chain orchestration will be.

I thought that the book didn't go far enough into getting into the specifics of how knowledge is acquired, tested, validated, retested, and distributed into a large organization that is a supply chain orchestrator. As a result, it's hard to know how important the value-added is for customers.

Many global commodities trading companies have often played similar roles in acquiring and distributing food, energy, and metals. I was surprised that the book ignored those organizations which provide similar streams of capability.

But for an introduction to network orchestration issues and opportunities, it would be hard to find a better book today.
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