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We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
 
 

We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (Hardcover)

by Barry Libert (Author), Jon Spector (Author), Foreword Don Tapscott (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Hardcover: 176 pages
  • Publisher: Wharton School Publishing; 1 edition (25 Oct 2007)
  • Language English
  • ISBN-10: 0132244799
  • ISBN-13: 978-0132244794
  • Product Dimensions: 23.1 x 13.2 x 1.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 404,374 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

Product Description

Review

"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007

  

#1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008

 

"10 Books to Inspire Your Business for 2008", The Street.com, November 15, 2007

 

 



Product Description

Many leading-edge books are now stating that emerging social networks are rewriting and impacting the rules of business.

Now you can discover exactly how to use social networking in your business to drive better decision-making and greater profitability.

We Are Snarter Than Me is a collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what does and does not work when you bring social netowrks and communities into your decision-making and business processes.

This book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance and management along with rules for effective community building. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more.

From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
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Customer Reviews

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2 of 2 people found the following review helpful:
4.0 out of 5 stars Helpful Examples of Crowdsourcing, 26 Nov 2007
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
I was curious to see what a book involving thousands of contributors might look like. Fortunately, the writing seems like that of a typical book so you don't have to fit together a complex mosaic by yourself.

The strength of the book is good awareness of many of the latest examples of crowdsourcing (ways of involving larger numbers of people outside of the organization to help an organization be more effective). That's what I would have expected from a book with lots of contributors. But I didn't run into any important examples that I hadn't found on my own or hadn't had someone tell me about. As a result, the book will mainly be of value to those who are totally new to crowdsourcing choices. This book will save you reading lots of other books and doing your own research . . . if you read it right away. Otherwise, it will soon be hopelessly out-of-date.

Despite those good examples, the book has a lot of drawbacks that you should be aware of:

1. Prior published work in the field is mostly ignored . . . something that's very surprising for a book coming from an academic publisher.

2. Contributors got very little recognition (teeny type mentions on the sheets that attach to the insides of the covers). Is that enough? It depends on what they did. That part isn't clear.

3. A hard cover book seems to be a strange way of writing about a rapidly changing subject that mostly involves online communications. Why not just be a Web site dedicated to this subject that's continually updated like Wikipedia is? There is a Web site, but it seems dedicated more to book production and promotion than pursuing this subject. There's a second book in process that you can participate in related to sales and marketing.

4. I found the book was directed a bit too broadly to capture what is most beneficial for organizations. It would have been more helpful to have read a more prescriptive and less descriptive book.

But it's definitely not bad, and those of you who are fascinated by new creative forms should take a look.

Where can you lift what you do to unexpected heights of performance through crowdsourcing?
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1 of 1 people found the following review helpful:
5.0 out of 5 stars What crowdsourcing really means, 29 Feb 2008
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This book is an example of its own subject. The byline reads, "Barry Libert & Jon Spector and Thousands of Contributors." The book, a product of crowdsourcing, reflects both the power and the problems of crowdsourcing. On one hand, it provides many examples of crowdsourcing in action from participants. Almost all of these sagas are success stories (even going so far as to make the reader wonder if some of the anonymous crowd members contributing could have been promoting the companies in the stories). The proliferation of examples demonstrates that crowdsourcing has made its mark in many business functions. On the other hand, the authors (the two writers, not the whole crowd) acknowledge that crowdsourcing has not worked for business management and strategy. Again, the book offers a parallel. The collective authorial voices contribute a lot of information, but they are less than successful in providing the book with a thematic flow, leaving it slightly choppy. However, as one crowdsourcing executive points out in the book, observers must take the bad with the good. Crowdsourcing certainly merits the attention of anyone in business, so getAbstract, all by itself, thinks that this concise, quick-to-read book should be on managers' reading lists.
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