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Economics: Principles and Tools (Paperback)

by Arthur O'Sullivan (Author), Steven Sheffrin (Author)

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Product details

Paperback: 848 pages
Publisher: Pearson Education; 4 edition (10 Feb 2005)
Language English
ISBN-10: 0131968726
ISBN-13: 978-0131968721
Product Dimensions: 24.4 x 20.2 x 3.2 cm
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Amazon.co.uk Sales Rank: 3,082,324 in Books (See Bestsellers in Books)

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Product Description

Product Description

For 2 semester courses covering Principles of Microeconomics or Macroeconomics.

An Active Approach to Modern Economics.

O'Sullivan/Sheffrin makes use of Active Learning Tools which get students involved in role-playing, help them apply concepts, and offer reinforcement of the material (tools include: Economic Experiments, Application Questions, and Test Your Understanding Questions).

The text provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Principle of Voluntary Exchange, 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes).

It is available in a hardbound, Economics text, as well as, Micro and Macro splits.

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