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Product Description
Product Description
From the Back Cover
Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
From the Back Cover
Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!
A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
Take a look!
- New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
- Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
- A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.
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