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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) (Paperback)

by Mike Moran (Author), Bill Hunt (Author)
4.2 out of 5 stars See all reviews (4 customer reviews)
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Product details

  • Paperback: 592 pages
  • Publisher: IBM Press (4 Aug 2005)
  • Language English
  • ISBN-10: 0131852922
  • ISBN-13: 978-0131852921
  • Product Dimensions: 23.1 x 17.8 x 3 cm
  • Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 316,349 in Books (See Bestsellers in Books)

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Product Description

Product Description

A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686



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A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686



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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
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4.2 out of 5 stars (4 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
4.0 out of 5 stars The comprehensive manual, 11 Jan 2006
This book represents a very good and concise manual for anyone wanting to learn about the entire field of search engine marketing.

It's very comprehensive in terms of topics covered and references to available software tools, but personally I had expected much more in the way of sophisticated how to guides for search marketing issues - specific platform related hacks, code snippets etc and in this area I felt it lacked.

If you already have good experience in the search marketing sector you might find the book a bit more basic than you'd expect, if you haven't then definitely buy it.

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4 of 5 people found the following review helpful:
5.0 out of 5 stars A big thump up, 28 Jul 2006
By Drs K. Deelstra (The Netherlands, Europe) - See all my reviews
(REAL NAME)   
Search engine marketing inc. is a very comprehensive guide to develop a search marketing plan on the strategy level. It introduces several new concepts for keyword-demand and supply and how to research keyword demand potential. As both authors are professional search marketers, they know what they talk about. This book specially focuses on the organic and paid search campaigns for the bigger companies. It discusses the organisational pitfalls of big organisations and how to coop with them. A lot of SEO, keyword and link building software tools is reviewed too. A big thump up for Bill Hunt and Mike Moran.

Drs. K Deelstra Seo expert InternetEffect, the Netherlands and author of the Dutch book about search marketing "Handboek zoekmachinemarketing".
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3 of 4 people found the following review helpful:
5.0 out of 5 stars Easy to follow ad understand, 15 Sep 2006
By Mrs. R. Page "Rachel" (UK) - See all my reviews
(REAL NAME)   
I bought this book along with another on this very broad subject and found both of them to be equally helpful in understanding the whole search traffic subject. This book was the most comprehansive out of the two and by the time I had finished it I actually felt like I had attended a course in the subject. For those that already have some knowledge of the subject then you may find this book a bit too basic.
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