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Marketing Management
 
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Marketing Management (Hardcover)
by Philip Kotler (Author), Kevin Lane Keller (Author)
5.0 out of 5 stars  (3 customer reviews)

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15 used & new available from £29.99

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Product details
  • Hardcover: 816 pages
  • Publisher: Prentice Hall of India; 12 edition (2006)
  • Language English
  • ISBN-10: 0131457578
  • ISBN-13: 978-0131457577
  • Product Dimensions: 27.9 x 22.1 x 3.6 cm
  • Average Customer Review: 5.0 out of 5 stars  (3 customer reviews)
  • Amazon.co.uk Sales Rank: 17,874 in Books (See Bestsellers in Books)

    Popular in this category:

    #2 in  Books > Business, Finance & Law > Sales & Marketing > Product Management

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Product Description
Product Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.



Synopsis
Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.

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