by Dr Kevin Lane Keller
|
by Al Ries
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity by David A. Aaker |
From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands by Leslie de Chernatony |
by Jean Noel Kapferer
|
See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Marketing Best Practice
theIDM.com/MarketingBestPractice
with IDM Courses, Qualifications & Networking Opportunities. Join Now!
Customers Who Bought This Item Also Bought
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Product Description
About the Author
Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co., Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy accomplishments to our understanding of the strategic brand management process and how to best build and manage brand equity.
Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College—Amos Tuck School of Management. He is also the author of Strategic Brand Management, 2e, and will be Philip Kotler's co-author on Marketing Management, 12e, both published by Prentice Hall.
About the Author
Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management > Distribution > Retail
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Study Books > FE & College > Vocational > Sport & Recreation
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
The Body Shop |
Up to 53% off Braun Series Shavers |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
||||||||
Make sure you always get what you want with an Amazon.co.uk
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |