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by Alan Bryman
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Product Description
Product Description
From the Back Cover
For courses in Marketing on the Internet/Electronic Marketing.
As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.
From the Back Cover
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.
- How do you succeed in the digital business environment?
- How do you make the transition from offline to online?
- What aspects of your business will be affected, and how should you manage them?
Digital Business: Concepts and Strategies, Second Edition. will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
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