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From the Back Cover
Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book. New! Coverage of cultural and political forces affecting business. More than forty maps, plus updated tables and graphs. New! Three content boxes—"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"—highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective. Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics—global tobacco marketing, for example—and serve as launch pads for student discussion and research into hotly debated contemporary issues. New! Updated student exercises, plus an FT.com activity.
--This text refers to an out of print or unavailable edition of this title.
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For undergraduate and graduate courses in international business and international management. (Hardback, Comprehensive)
A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.
From the Back Cover
Bring the world into focus...
From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.
In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.
FEATURES- FINANCIAL TIMES: World business newspaper. Discounted student subscription rates to the Financial Times newspaper, which is free to adopting instructors.
- GLOBE: Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
- MyPHLIP Web Site, www.prenhall.com/griffin, offers chapter-specific current events, Internet exercises, and downloadable supplements—plus an online study guide.
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