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For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, Business and Government, and Business and Public Responsibility.
This Fourth edition of the best-selling text brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.
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ANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.
All the information you need about the issues that affect business today...The Fourth Edition is a thoroughly updated version of David Baron's best-selling Business and Its Environment. The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:
- a new chapter on information industries and the Internet
- a new chapter on law and markets, including intellectual property protection, contracts, and torts
- chapters on China, the European Union, and Japan
- cases on environmental protection, pharmaceuticals, information technology, the Internet, international trade, ethics, corporate social responsibility, the public and the news media, interest group competition, and antitrust and regulation
- 20 new cases on companies including Enron, Microsoft, eBay, Citigroup, Schering-Plough, British Petroleum, and DoubleClick.
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