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Business Forecasting
  
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Business Forecasting (Paperback)

by John Hanke (Author)
2.0 out of 5 stars See all reviews (1 customer review)
RRP: £34.99
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Product details

  • Paperback
  • Publisher: Prentice Hall (Jan 2004)
  • Language English
  • ISBN-10: 0131228560
  • ISBN-13: 978-0131228566
  • Product Dimensions: 25.2 x 20.4 x 2.2 cm
  • Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,476,426 in Books (See Bestsellers in Books)

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Product Description

Book Description
For undergraduate- or graduate-level courses in Business Forecasting, found in Decision Science or Economic departments.
The goal of the eighth edition of Business Forecasting remains the same as that of the previous editions- to present basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes fifty-three cases that provide students with the necessary link between theoretical concepts and their real-world applications. To fully understand the concepts presented in the text, students are required to have taken an introductory course in statistics and to be comfortable using the computer to access software packages such as word processing and spreadsheets.

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1 of 1 people found the following review helpful:
2.0 out of 5 stars impractical and confusing, 20 Feb 2009
By Richard Almasi "TheHunn" (Europa) - See all my reviews
(REAL NAME)   
This review is from: Business Forecasting (Pie) (Paperback)
I was unfortunate to have to use this book for a course in business forecasting: after "getting through" the first couple of chapters I realized that I had paid a lot of money for a book that could not teach me what I needed, and wanted, to know.

The book is confusing and dis-coherent.
It is designed to look simple, but the presentation of the content lacks clarity.
For example, many formulas are hidden away in the text or in the footnotes and not shown clearly on the page, making it easy to miss something.
The book is also bad at explaining why you should use a certain technique and doesn't explain the techniques themselves very well. The authors basically just present the formulas to you.
Or put another way: they use too much text and too little math, which gives you a very shallow knowledge of forecasting.
Not surprisingly, this book will not give you professional skills in forecasting, just a simplified version of it - which is good enough if you just want to work as a manager but not good if you plan to work as a professional analyst.

Also, the coverage of CrystalBall, the Excel add-on for forecasting, is very poor - it is more accurate to say that this is a book for using Minitab, as there is very little guidance on how to use CB.
And Minitab of course, is not free, nor does it come with this book.
So you have to buy the software for £600 or so if these authors have their way and you want to learn it from this book.
To my knowledge most universities use SAS, EViews and SPSS for statistical analysis, for the next edition the publishers should one of those instead. If you are doing business analysis in particular Eviews is one of the main programs used.

So if you study this subject as a business person wanting a rough guide on forecasting: what it can and can't do, then this is not a bad choice. But if you plan to make a career out of business statistics or quantitative analysis in general, then this is not a good start at all.

I highly recommend this book instead, if you want something really professional: Regress, Forecast & Time (Forecasting, Time Series, & Regression).
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